Professional Experience

I'm not your traditional CMO, I'm a crypto-native marketing leader with 17+ years of
experience, blending technical expertise with strategic marketing firepower to fuel
growth across Blockchain, DeFi, Web3, and Crypto ecosystems.

Today, I’m Chief Marketing Officer at Bitget. I lead the global marketing strategy across brand, growth, communications, partnerships, product launches, and user acquisition. My role is to connect Bitget’s vision with the market, turning product innovation into clear stories that users, partners, and the wider crypto industry can understand and trust. From positioning Bitget as a Universal Exchange to driving campaigns around AI, tokenized assets, and global expansion, my focus is on building a brand that is not only visible, but meaningful and credible.

Earlier, at Xapo Bank and Scorechain, I built and executed global marketing
strategies that elevated brand visibility, increased user acquisition, and accelerated
business growth in highly competitive blockchain markets. My career foundations
include pivotal roles at Adobe, SAP, and other tech giants, where I pioneered
go-to-market strategies ahead of digital transformation waves.

I hold master's degrees in Internet Business and Marketing Analytics, and I’m fluent
in Spanish, English, and Portuguese, building marketing engines that resonate
globally while staying deeply authentic to Web3-native audiences.

I'm passionate about where blockchain, NFTs, DAOs, DeFi, and the decentralized
future are headed. My edge? A strong technical backbone that allows me to build
marketing strategies with developers, for developers, and to reach digitally-native
users who expect more than just ads, they expect community, ownership, and
transparency.

In a space where attention is the ultimate currency, I know how to create real, lasting
value not just hype.

I'm here to push boundaries, drive adoption, and help the next wave of decentralized
technologies reach the world.